The message matters…

You would have thought that the NZRFU largely due to the All Blacks had a pretty good employment brand. A win/loss ratio second to none in the sporting world and a population very proud of their achievements. But it’s interesting right now to observe the reaction that the man in charge of the lead brand is getting from most of the public. He is hurting the BRAND. For me its another reminder of how employers need to get the right messages out about their culture, direction, values etc as perception is reality whether your trying to fill a football stadium of hire great people!

Last Saturday the All Blacks played in front of a 3/4 full crowd. WOW – perception matters – lets be careful about the messages we put out there!


About chotey
Recruitment Company Director, Founder, Advisor and Investor

4 Responses to The message matters…

  1. Mike says:

    Who are you referring to? Tew or Henry?

  2. chotey says:

    Hey Mike
    For me Henry took a cheap shot at Jerry Collins that smacked of an arogance that was evident post World Cup. I reckon he could have thanked Collins and wished him luck. A bit of humilty wouldn’t go a miss right now? Thoughts?

  3. Mike says:

    I think Henry’s comments were taken out of perspective. The whole interview puts more context around it rather than the bits that have been widely reported in the media. I’m no Henry fan, but Jerry didn’t do himself any favours either this year.

  4. chotey says:

    Your probably right, I only heard how everyone was talking about it in a negative way towards him.

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